“Business customer buying decisions
are made within the framework of a strategic, problem-solving partnership.” (Marketing: An introduction for education management
corporation pg. 158) Businesses buy because
of successful relationships with whom they are purchasing from. In the world of business, networking and
business relationships are very important.
It is important for a business to know who they are buying from, and to develop
a trust of each other. Business
purchases are usually in bulk, and if the decision is made to go elsewhere to
get their products it could result in a huge loss of the company they are
buying from. Customer buying behavior
however, is slightly different. Customers
buy because of an emotional connection, beliefs, social status, religion,
etc. If one customer decides that he or
she doesn’t want to continue to buy at a particular store, the store will not
take a huge hit as if it would in a bulky business purchase. Business purchases to not consider social
statuses, religious affiliation, or emotional connections. It’s all about business. “it might be disappointing when a
refrigerator buyer chooses a competing brand, losing a single sale to a large
business customer can mean the loss of hundreds of millions of dollars in
business.” (Marketing: An introduction for education management
corporation pg. 158) Customers buying
habits depend on their age, lifestyle, occupation, economic situation, and whether
they are motivated to buy or not. Business buying is strictly based on loyalty
from the buyer to the seller. When a
business finds a great seller, they usually stick with them. Also, when sellers find a great business
that buys in good faith they treat them well.
No comments:
Post a Comment