Wednesday, September 19, 2012


"How it will make the offering available to target customers (PLACE)" (Marketing: An Introduction for Education Management Corporation pg. 13)

The place where the talent show will take place will be Mountaintop Faith Ministries located on 2845 Lindell Rd Las Vegas, NV 89146.  It will be held on a Saturday afternoon at 2:00 pm.  I feel that Mountaintop is the perfect place for the venue because both the pastor and his wife believe in supporting charity.  It s a Christian environment where people are very courteous and generous and love to help others.  My pastor and his wife both like to give back to the community and to give to help others.  I also feel that there are lots of kids that attend the church with LOTS of talent and lots of love and drive to help make this show a success.

Wednesday, September 12, 2012

EOC Week 10: What are the benefits vs. the features?

There are benefits of using your time, talents, health, and money to help others. First and foremost, it is everyone's social responsibility. Companies like McDonald's, Macy's, and Nordstrom's to name a few are all responsible socially. They aren't pressured into doing so, they do it because they feel that their company is in a position financially to do so. It is the RIGHT thing to do. It lets consumers and see that their company is not all about making money to benefit them as a corporation, but also to help others who are in need. "Dealing with issues of ethics and social responsibility in an open and forthright way helps to build strong customer relationships based on honestly and trust." (Marketing: An Introduction for Education Management Corporation pg.535) Most regular people work part-time or full time, and usually after bills and everyday expenses, not a lot is left over to give. BUT, not having money does not stop you from helping others. My talent show will offer enjoyment for the audience, while young people are up on stage doing things they love to do. These are the features this offers to everyone. The benefits of this talent show are: gaining knowledge, experiencing great talent, and HELPING someone who can’t help themselves. We are not on this earth alone, and everybody brings something different to the table, before you say "that's not my problem", look at it from a different standpoint. What if YOU or YOUR child were sick? How would you feel then? Most people take help from whoever is offering it.  Help is selfless.  Doing this can show people HOW to help others.  It doesn’t take much, just the will to do something.  Help is FREE! You just have to make the decision to do so. This event can teach people how to give. It will show someone how GOOD it feels to give. It will also teach people that giving creates positivity and good karma. "To exercise their social responsibility and build more positive images, many companies are now linking themselves to worthwhile causes." (Marketing: An Introduction for Education Management Corporation pg. 86) If a large corporation realizes this, why can't we?

Wednesday, September 5, 2012

EOC Week 9: Three Great Mission Statements

"A clear mission statement acts as an “invisible hand” that guides people in the organization." (Marketing: An Introduction For Educaiton Management Corporation pg. 39)

A great mission statement helps people to thoroughly understand and comprehend what it is you want to do.  This is exactly what 3 of my classmantes have done.  In reading I was able to unerstand their purpose behind what they were doing, and the affect these issues have on them as individuals.

Haley Blaine (
The mission of Beauty and the Bully is "To spread the word about the seriousness of bullying". Our mission is to inspire youth to speak only kind words, and teach that it takes a kind heart and mouth to be truly beautiful."
After reading this mission statement, I realized that bullying is a really big problem in the United States.  People don't usually like to tell peopel about their issues with bullying.  Haley stating that "it takes a kind heart and mouth to be beautiful" is a wonderful way and kind to combat bullying.  It kind of reiterates the phrase 'kill them with kindness".  It is a non-violent way to deal with the issue and this program will also make parents aware of this issue, so they can make sure they are supervising their children in order to stop this issue.

Vince Binamira (
The mission of the project is to ensure that no one is left behind when it comes to the basic needs in life which is food, water and shelter especially those that ones gave their lives for their country. The main goal of this project is to help homeless veterans and organizations that these organizations, in this case "Volunteers for America", by means of a radio marathon that is designed to last for four hours.
This mission statement really hits home for me.  Veterans are too often over looked and its a shame becaus ethey put their life on the line for their country.  The ones who didn;t lose their lives to save ours shouldn't be left suffering or homeless.  My husband is a veteran and my heart completely goes out to these families.  As a country, we have to do better! Too many veterans are left without jobs, and homes or a means to provide for families.  This is a great way to raise awareness to the public sl that people will know and DO SOMETHING about it.

Arnold Avila (
The goal of my project is to help feed struggling families around the Las Vegas valley with this food drive. So with that being said I want my mission statement to be “help give back to your community by offering a helping hand to others”.
Many people don't believe in giving back.  When something makes you, you must give back to help make others.  many people are not aware of the issues and hunger that plagues their old communities or the communities that they live in.  This event will make people take a look around, become aware of the issues in their community, and help a worthy cause.  Communities need to take a stand ad help others around them, it could easily be you...

 "Dealing with issues of ethics and social responsibility in an open and forthright way helps to build strong customer relationships based on honestly and trust." (Marketing: An Introduction for Education Management Corporation pg.535)

Week 9 BOC: What are summer's top hits? Why?

Summer 2012 Top Hits
1) Call Me Maybe - Carly Rae Jemison
2) Payphone - Maroon 5 ft. Wiz Khalifa
3) Somebody That I Used To Know - Gotye ft. Kimbra
4) We Are Young - Fun ft. Janelle Monae
5) Starships - Nicki Minaj

All of these songs are relateable over large age ranges and demographics.  They all have really cool beats and are catchy.  I find myself often singing Nicki Minaj's "Starchips" although I don't like the song.  No matter how many times I hear "Somebody that I used to know" by Gotye, I sing along ans snap my fingers.  although the artists have done their job to make their songs stand out, social media plas a role also.  People tweet, instagram, and facebook what they arelisening to and usually if a friend of that perosn has not yet heard the song, they go and listen to it.  Also, itunes tracks the number of downloads ofthese songs.  I can see why each of them are on the top 5 list.                    

Wednesday, August 29, 2012

Week 8 EOC: Creative Content

In order to get information out about the talent show, I plan to get some of the artistic kids that attend Mountain Top Faith Ministries to create flyers featuring their own original drawings.  Also on the flyer will be the information of where the event is taking place, the date, time, and cover cost.  There will also be information about who people can talk to or where people can go to make donations if they won’t be able to attend the event. This is a way to showcase the artistic talent that some of the kids possess. Usually talent shows showcase things like singing, joke telling, or instrument playing. They rarely showcase someone's drawing ability. This way, no one feels left out or like their talent is smaller or less relevant to another. The fliers will be given to members of the church to pass along to neighbors, co-workers, and friends.   I will also ask the children to post statuses on their Facebook and create an event page on which people can get the information about the event as well as information about the Nevada Childhood Cancer Foundation.  The whole show, under the direction of myself, will be all of the kids' work and ideas. There also will be announcements made at the end of each church service. Services are held every Wednesday at 7:15pm and on Sunday at 8am and 10:45am. The kids delegated to make these announcements will be the ones who have the talent of speaking in front of people. They will be asked to simply state the time, and date of the event and share their own excitement about the event as well as a fact about cancer creating awareness for the church congregation.  They will also provide information about the fliers and where they can be picked up from.

Implementation Evaluation Control

"Through implementation, the company turns the plans into actions. Control consists of measuring and evaluating the results of marketing activities and taking corrective action where needed." (Marketing: an Introduction for Education pg. 55)


Price List
Tickets: $5.00 
Cookies: 2 for $1.00 
Cake: $.50 per slice
Personal Popcorn Bags $1.00 
Water: $1.00
"it must decide how much it will charge for the offering (PRICE)" (Marketing: An Introduction for Education Management Corporation Pg.13)