"A market is the set of actual and potential buyers of a PRODUCT." (Marketing: An Introduction for Education Management Corporation pg.8)
There are several products that will be for purchase. First and foremost, we will be selling tickets to the patrons who want to see the talent show. We will also have a donation jar where people can just drop their spare change into. There will be baked goods (cookies and cake) that the kids with talents in the kitchen will be asked to donate. There will also be popcorn bags and small bottles of water.
"To deliver on its value proposition, the firm must create a need-satisfying offering (PRODUCT)" (Marketing: An Introduction for Education Management Corporation pg.13)