"It must communicate with target customers about the offering and persuade them of its merits (PROMOTION)." (Marketing: An Introduction for Education Management Corporation pg. 13)
The way I plan to promote this event is through social media (Facebook, Instagram, and Twitter), weekly announcements at the church on Wednesday and Sunday when members are present, and utilize the young at the church with artistic abilities to create fliers to pass out around the community. The church has over 1,000 members so we would also use the word of mouth method. There's so many people that this disease has plagued, I trust and believe that people will want to participate.
"To exercise their social responsibility and build more positive images, many companies are now linking themselves to worthwhile causes." (Marketing: An Introduction for Education Management Corporation pg. 86)