Week 5 EOC: Super Bowl Commercial

This is my favorite Super Bowl commercial. First, because another female M&M is introduced. She is at a business type social gathering and the guys are immaturely snickering because they think she is naked. In my opinion, this is a real life situation. Besides the fact of a girl being at a social gathering and people think you’re naked, immature males ALWAYS snicker at you when they think something funny is going on. "Today’s marketers want to become a part of your life and to enrich your experiences with their brands—to help you to live their brands." (Marketing: An introduction for education management corporation pg.3) My husband and his friends are notorious for these immature male actions. :-) To make matters worse Red, a male M&M adds to the immaturity of the guys by also assuming that she is naked and rips off his shell after stating "Oh, It's THAT kind of party!” After that a popular song by the group LMFAO comes on and he starts to dance. At this point the females are irritated by the immaturity of the guys.  “Marketing is managing profitable customer relationships.” (Marketing: An introduction for education management corporation pg. 3)  This real situation produces a relationship between the customer and the marketer because the consumer can relate to this.  In the end, the guys make complete fools out of themselves which happens ALL OF THE TIME in reality.  Being able to reach someone on a personal level as well as make them laugh about it is a great marketing tactic to use.  Marketers feel that the customer relationship to the brand is the number 1 priority.  Strong emotional bonds = happy and loyal customers who will return again and again for whatever it is that a particular brand offers them.  “These new approaches do more than just blast out messages to the masses. They reach you directly and personally. Today’s marketers want to become a part of your life and to enrich your experiences with their brands—to help you to live their brands.” (Marketing: an introduction for education management corporation pg. 3)