Wednesday, August 29, 2012

S.W.O.T. Analysis

" The main section of the plan presents a detailed SWOT analysis of the current marketing situation as well as potential threats and opportunities." (Marketing: An Introduction For Education Management Corporation pg. 56)

"Strengths include internal capabilities, resources, positive situational factors that may help the company to serve its customers and achieve its objectives" (Marketing: An Introduction For education management Corporation pg.55)
Doing this project will create awareness, utilize local talent, and raise money for a cause.  While getting the show together, we will educate the young talent on what it is that we are trying to accomplish.  We will make sure the kids are aware of why they are participating and put emphasis on how important it is to help others.  This will plant seeds into their minds and they will be aware that no matter who you are, you can do something.  This will also benefit the Nevada Childhood Cancer Foundation financially.

"Weaknesses include internal limitations and negative situational factors that may interfere with the company’s performance." (Marketing: An Introduction for Educational Management Corporation Pg. 55)
One must be aware that with every idea comes weakness.  What if people don't want to participate? What if people don't show up? What if no one wants to donate their time or money?  These are all issues that need to be addressed.  I believe that with proper advertising and marketing, these problems won't really be an issue.

"Opportunities are favorable factors or trends in the external environment that the company may be able to exploit to its advantage." (Marketing: an Introduction for Education Management Corporation pg. 55)
The opportunities with producing an event like this are very positive.  It's an opportunity to see if anyone around me has ever suffered with the pains of cancer or has a sick child that can be helped.  There is opportunities to learn and educate others of the severity and signs of cancer.  Awareness IS the opportunity.

"threats are unfavorable external factors or trends that may present challenges to performance." (Marketing: An Introduction for Education Management Corporation)
I do not notice any immediate threats.  But there is the possible threat that someone may not want to participate, or the children who are to perform will need approval from their parents and may possibly have to deal with negative feedback.  Sometimes parents want to protect their children from things like this.  It is a very touchy and emotional issue and it may spark some people to act negatively or to not want to participate.

" NCCF supports those who fight a daily battle against disease, therefore, NCCF added healing arts and wellness services for critically ill children and their caregivers as well as hosting a second location (and new program) servicing adults touched by cancer. We NOW offer over 40 programs and services at no cost to our participants at two locations in Southern Nevada." (Nevada Childhood Cancer Foundation)

No comments:

Post a Comment