Wednesday, August 29, 2012

Week 8 EOC: Creative Content

In order to get information out about the talent show, I plan to get some of the artistic kids that attend Mountain Top Faith Ministries to create flyers featuring their own original drawings.  Also on the flyer will be the information of where the event is taking place, the date, time, and cover cost.  There will also be information about who people can talk to or where people can go to make donations if they won’t be able to attend the event. This is a way to showcase the artistic talent that some of the kids possess. Usually talent shows showcase things like singing, joke telling, or instrument playing. They rarely showcase someone's drawing ability. This way, no one feels left out or like their talent is smaller or less relevant to another. The fliers will be given to members of the church to pass along to neighbors, co-workers, and friends.   I will also ask the children to post statuses on their Facebook and create an event page on which people can get the information about the event as well as information about the Nevada Childhood Cancer Foundation.  The whole show, under the direction of myself, will be all of the kids' work and ideas. There also will be announcements made at the end of each church service. Services are held every Wednesday at 7:15pm and on Sunday at 8am and 10:45am. The kids delegated to make these announcements will be the ones who have the talent of speaking in front of people. They will be asked to simply state the time, and date of the event and share their own excitement about the event as well as a fact about cancer creating awareness for the church congregation.  They will also provide information about the fliers and where they can be picked up from.

Implementation Evaluation Control

"Through implementation, the company turns the plans into actions. Control consists of measuring and evaluating the results of marketing activities and taking corrective action where needed." (Marketing: an Introduction for Education pg. 55)


Price List
Tickets: $5.00 
Cookies: 2 for $1.00 
Cake: $.50 per slice
Personal Popcorn Bags $1.00 
Water: $1.00
"it must decide how much it will charge for the offering (PRICE)" (Marketing: An Introduction for Education Management Corporation Pg.13)


"good distribution can contribute strongly to customer value" (Marketing: An Introduction for Education Management Corporation pg 310)

Talent will be distributed during the course of the talent show, refreshments and snacks will be distributed after the talent show.  We will also have a special V.I.P. section for children who have survived the disease of cancer or who are currently battling and are well enough to attend.  These children will be our "Stars of the Hour".  They get to meet all of the talent before the show, get V.I.P. seating and special recognition throughout the show. 


"It must communicate with target customers about the offering and persuade them of its merits (PROMOTION)." (Marketing: An Introduction for Education Management Corporation pg. 13)

The way I plan to promote this event is through social media (Facebook, Instagram, and Twitter), weekly announcements at the church on Wednesday and Sunday when members are present, and utilize the young at the church with artistic abilities to create fliers to pass out around the community.  The church has over 1,000 members so we would also use the word of mouth method.  There's so many people that this disease has plagued, I trust and believe that people will want to participate.  

 "To exercise their social responsibility and build more positive images, many companies are now linking themselves to worthwhile causes." (Marketing: An Introduction for Education Management Corporation pg. 86)


"A market is the set of actual and potential buyers of a PRODUCT." (Marketing: An Introduction for Education Management Corporation pg.8)

There are several products that will be for purchase.  First and foremost, we will be selling tickets to the patrons who want to see the talent show.  We will also have a donation jar where people can just drop their spare change into. There will be baked goods (cookies and cake) that the kids with talents in the kitchen will be asked to donate.  There will also be popcorn bags and small bottles of water.

 "To deliver on its value proposition, the firm must create a need-satisfying offering (PRODUCT)" (Marketing: An Introduction for Education Management Corporation pg.13)

Target Market Strategy

S.W.O.T. Analysis

" The main section of the plan presents a detailed SWOT analysis of the current marketing situation as well as potential threats and opportunities." (Marketing: An Introduction For Education Management Corporation pg. 56)

"Strengths include internal capabilities, resources, positive situational factors that may help the company to serve its customers and achieve its objectives" (Marketing: An Introduction For education management Corporation pg.55)
Doing this project will create awareness, utilize local talent, and raise money for a cause.  While getting the show together, we will educate the young talent on what it is that we are trying to accomplish.  We will make sure the kids are aware of why they are participating and put emphasis on how important it is to help others.  This will plant seeds into their minds and they will be aware that no matter who you are, you can do something.  This will also benefit the Nevada Childhood Cancer Foundation financially.

"Weaknesses include internal limitations and negative situational factors that may interfere with the company’s performance." (Marketing: An Introduction for Educational Management Corporation Pg. 55)
One must be aware that with every idea comes weakness.  What if people don't want to participate? What if people don't show up? What if no one wants to donate their time or money?  These are all issues that need to be addressed.  I believe that with proper advertising and marketing, these problems won't really be an issue.

"Opportunities are favorable factors or trends in the external environment that the company may be able to exploit to its advantage." (Marketing: an Introduction for Education Management Corporation pg. 55)
The opportunities with producing an event like this are very positive.  It's an opportunity to see if anyone around me has ever suffered with the pains of cancer or has a sick child that can be helped.  There is opportunities to learn and educate others of the severity and signs of cancer.  Awareness IS the opportunity.

"threats are unfavorable external factors or trends that may present challenges to performance." (Marketing: An Introduction for Education Management Corporation)
I do not notice any immediate threats.  But there is the possible threat that someone may not want to participate, or the children who are to perform will need approval from their parents and may possibly have to deal with negative feedback.  Sometimes parents want to protect their children from things like this.  It is a very touchy and emotional issue and it may spark some people to act negatively or to not want to participate.

" NCCF supports those who fight a daily battle against disease, therefore, NCCF added healing arts and wellness services for critically ill children and their caregivers as well as hosting a second location (and new program) servicing adults touched by cancer. We NOW offer over 40 programs and services at no cost to our participants at two locations in Southern Nevada." (Nevada Childhood Cancer Foundation)


MISSION: To create awareness to show that we care by donating time, talent, and most of all LOVE!

1. To explain to those interested who are in participating the who, what, when, where, and hows of the talent show.
2. To educate participants on the cancer and spark interest and awareness of the disease
3. To discuss concerns, plans, and where each talent can be used.
4. To list duties of each person and/or job in detail so each person will know what needs to be done and how their talent can be used to help.
5. To put on a grand show and raise lots of awareness and money for the Childhood Cancer Foundation of Nevada.

"The company needs to turn its mission into detailed supporting objectives for each level of management." (Marketing: An Introduction For Education Management Corporation pg.41)

"The MISSION of the Nevada Childhood Cancer Foundation is to provide social, emotional, educational, and psychological support services and programs to families of ALL children diagnosed with life threatening or critical illnesses such as cancer, HIV/AIDS, sickle cell, hemophilia, renal disorders, and immunologic diseases and provide healing arts and wellness programs to adults touched by cancer and to chronically ill children and their caregivers. " (Nevada Childhood Cancer Foundation)

Mission Statement

Defined: "A mission statement is a statement of the organization's purpose - what it wants to accomplish in the larger environment." (Marketing: An Introduction for Educaiton Management Corporation pg. 39)

"To create awareness to show that we care by donating time, talent, and most of all LOVE!"

I've always cared about kids, I've always cared about the dangers of cancer.  I didn't know much about either, but after doing research, I've learned that Nevada has a foundation to assist BOTH.  I have lost family members to cancer, I know people who lost family members to cancer, and I know people have fought hard and survived cancer.  It is something we ALL have experienced directly and indirectly.  It is something that bothers people.  The Nevada Childhood Cancer Foundation can offer help to families suffering from the hurt and pain this disease brings into people's lives.  This is why I want to do something about it.  Nobody deserves sickness, but it happens, and if you can do something to make someone smile during that sickness, it helps.  It helps to show someone that you care enough to offer your time and able body to just be there for them.  The goal of this talent show is to make other youth aware that people do get sick, but there IS something you can do about it.  This is my purpose, THIS IS MY MISSION....

"Embrace the Life of a Child" (Nevada Childhood Cancer Foundation)

Week 7 EOC: The Pitch

"It's better to light one candle, than to curse the darkness" ~Unknown

To make a difference you have to start with the initiative to do so.  SO MANY people sit and complain about the way things are and what they would do if they had this or that, but all you need is to be willing.  You need the will to make a difference.  It starts with YOU.
As far as I can remember, cancer is a word that I have been familiar with.  It's not something I am comfortable with. Actually, I HATE it.  It has taken loved ones away from me.  It has plagued people who didn't deserve the pain.  It terrorizes families and breaks hearts.  It is something I want to raise awareness and funds for.  It is something that needs to be cured.  One of the worst things about cancer is that it doesn't care who it infects.  Its the worst when it's a  innocent child.  The Nevada childhood cancer foundation is one of the programs that helps these children.  I want to help these children.  My plan is to host a talent show, showcasing the talent of healthy children and teens in order to raise money to help those that are not as fortunate or healthy.  The event will be held at Mountain Top Faith Ministries in Las Vegas, NV.  I want to make these children and tens aware that there are people out there suffering, and while you're fortunate enough to have good health, you must extend yourself to help those who are not.  You must show others that you care.  This is why I would like for my church to host the event because we believe in helping others.  We will use the talent of the children and teens within the church and showcase talent for a good cause!  There will be a cover charge of $5.00. We will also sale baked goods and refreshments being served that is made by the youth also.  We will also plan a trip to go down to the offices of the Nevada childhood cancer foundation and get personal.  We will educate ourselves on this subject because this could easily be one of us.       

Wednesday, August 8, 2012

Week 5 EOC: Super Bowl Commercial

This is my favorite Super Bowl commercial. First, because another female M&M is introduced. She is at a business type social gathering and the guys are immaturely snickering because they think she is naked. In my opinion, this is a real life situation. Besides the fact of a girl being at a social gathering and people think you’re naked, immature males ALWAYS snicker at you when they think something funny is going on. "Today’s marketers want to become a part of your life and to enrich your experiences with their brands—to help you to live their brands." (Marketing: An introduction for education management corporation pg.3) My husband and his friends are notorious for these immature male actions. :-) To make matters worse Red, a male M&M adds to the immaturity of the guys by also assuming that she is naked and rips off his shell after stating "Oh, It's THAT kind of party!” After that a popular song by the group LMFAO comes on and he starts to dance. At this point the females are irritated by the immaturity of the guys.  Marketing is managing profitable customer relationships.” (Marketing: An introduction for education management corporation pg. 3)  This real situation produces a relationship between the customer and the marketer because the consumer can relate to this.  In the end, the guys make complete fools out of themselves which happens ALL OF THE TIME in reality.  Being able to reach someone on a personal level as well as make them laugh about it is a great marketing tactic to use.  Marketers feel that the customer relationship to the brand is the number 1 priority.  Strong emotional bonds = happy and loyal customers who will return again and again for whatever it is that a particular brand offers them.  These new approaches do more than just blast out messages to the masses. They reach you directly and personally. Today’s marketers want to become a part of your life and to enrich your experiences with their brands—to help you to live their brands.” (Marketing: an introduction for education management corporation pg. 3) 

Wednesday, August 1, 2012

EOC Week 4: Business VS. Consumer buying behavior

“Business customer buying decisions are made within the framework of a strategic, problem-solving partnership.” (Marketing: An introduction for education management corporation pg. 158)  Businesses buy because of successful relationships with whom they are purchasing from.  In the world of business, networking and business relationships are very important.  It is important for a business to know who they are buying from, and to develop a trust of each other.  Business purchases are usually in bulk, and if the decision is made to go elsewhere to get their products it could result in a huge loss of the company they are buying from.  Customer buying behavior however, is slightly different.  Customers buy because of an emotional connection, beliefs, social status, religion, etc.  If one customer decides that he or she doesn’t want to continue to buy at a particular store, the store will not take a huge hit as if it would in a bulky business purchase.  Business purchases to not consider social statuses, religious affiliation, or emotional connections.  It’s all about business.  “it might be disappointing when a refrigerator buyer chooses a competing brand, losing a single sale to a large business customer can mean the loss of hundreds of millions of dollars in business.” (Marketing: An introduction for education management corporation pg. 158)  Customers buying habits depend on their age, lifestyle, occupation, economic situation, and whether they are motivated to buy or not.   Business buying is strictly based on loyalty from the buyer to the seller.  When a business finds a great seller, they usually stick with them.   Also, when sellers find a great business that buys in good faith they treat them well.